How Is Your Company Making the World Better?

This essential book is for leaders, executives, managers, and professionals who want to succeed, but know that winning requires caring deeply about serving the world. When encouraging the pursuit of net positive, it can be helpful to identify the potential benefits of achieving it, and to emphasize the ones that will most appealing to the entity in question. For example, if you want to convince a corporation to adopt an environmental net-positive policy, it might be more effective to show them that this can be profitable in terms of public relations, than to try and convince them to do it based on moral principles. Finally, note that many of these benefits can become more apparent when you contrast net positive with the alternative types of impact that one can have, and namely net negative and net neutral.

By following these steps and leveraging NPS implementation benchmarks, you can effectively implement NPS in your business and use it to drive customer loyalty, retention, and growth. Continuously monitor and act on your NPS data to stay ahead of the curve and deliver a best-in-class customer experience. Leveraging insights from NPS feedback, Slack continuously improves its product and customer experience, leading to increased user satisfaction and word-of-mouth referrals. NPS leverages the fact that a company’s most loyal customers—its promoters—are its most powerful marketing asset.

The Net Positive Project was made up of several of the founder members of Forum’s Net Positive Group, as well as a breadth of other businesses, NGOs and academics, including BSR and Gregory A. Norris, co-director of SHINE. Becoming Net Positive requires organisations to be ambitious and plan for long-term success. They have to go beyond risk avoidance and incremental improvements and start to innovate.

• Understanding NPS is vital for businesses because it provides a clear snapshot of customer sentiment.
• A high NPS indicates that your company has a strong base of satisfied, loyal customers who are likely to fuel growth through repeat business and referrals.
• We’ll also highlight real-world examples and case studies that demonstrate the transformative power of NPS in action.

As we began to design our roadmap to becoming net positive, we enlisted the help of Tim Greiner at Pure Strategies. He helped us construct an unusual framework for tracking both our positive and negative impacts in four areas that emanated from our mission and vision. At its worst, business rationalizes its goals and behavior around either the fulfillment of legal and regulatory requirements, or the need to maximize short-term economic gains. However, the growth that short-term economic gains requires fails to account for its full impact on people or the planet. The unmeasured negative impact, or externalities, is off-loaded onto the public who pays for them when they breathe polluted air or drink water contaminated by toxic chemicals.

Terminology

Net Promoter Score (NPS) has become a crucial metric for businesses aiming to gauge customer loyalty and satisfaction. It provides insights into how customers perceive a brand and their likelihood of recommending it to others. In this comprehensive guide, we will explore what constitutes a good NPS, how to interpret the scores, and strategies for improving customer loyalty. Net Positive is a visionary and timely book that challenges and inspires business leaders to rethink their role and responsibility in society. The authors combine their extensive experience and expertise to offer a compelling and practical framework for creating net positive businesses that can thrive by giving more than they take. The book is filled with inspiring examples and practical tools from Unilever and other leading companies, such as IKEA, Patagonia, Salesforce, and Microsoft, that have embarked on the net positive journey.

In the following sections, we’ll dive deeper into the benefits of NPS, how it’s calculated, and how you can implement it effectively within your organization. First, let’s take a closer look at why NPS is crucial for measuring customer loyalty and predicting business growth in today’s fast-paced, customer-centric world. While many CRM solutions focus on competitor comparisons, Clarify emphasizes understanding customer relationships deeply.

A Compass for Just and Regenerative Business

By focusing on customer insights rather than just competitor metrics, businesses can create a more tailored approach to improving NPS. Different customer groups may have varying expectations and experiences, which can influence their likelihood to recommend. By identifying these segments, businesses can tailor their strategies to meet the unique needs of each group, ultimately driving a higher NPS and fostering stronger customer relationships.

Customers appreciate the writing style of the book, with one customer noting it is clear and another mentioning it describes concepts in simple words. However, it’s important to note that NPS scores vary by industry, so it’s best to benchmark your score against others in your specific industry. Also, we’ll walk you through the process of effectively implementing NPS within your organization. From crafting the right survey questions to interpreting and acting upon the results, you’ll gain a clear understanding of NPS best practices.

Net Positive: How Courageous Companies Thrive by Giving More Than They Take

We divided patients into high- and low-risk groups according to their median risk score based on the nomogram by using R software. The Kaplan–Meier method was used to draw the CSS survival curve, and the log-rank test was used for statistical analysis. Understanding NPS is vital for businesses because it provides a clear snapshot of customer sentiment. A high NPS can indicate strong customer loyalty and satisfaction, which often translates to increased revenue and growth.

In this transformative model, shareholder returns become a result of doing good, rather than the primary objective of the business. With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company’s soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company’s impacts.

The Net Positive Manifesto

The book is not only a call to action, but also a roadmap and a toolkit for achieving net positive impact. It is rich with insights, examples, and resources that can help leaders transform their businesses and contribute to a better world. The book is also a hopeful and optimistic message that shows how business can be a force for good and a catalyst for change. Net Positive is a must-read for anyone who wants to be part of the solution and not part of the problem. In essence, adopting a net positive model isn’t merely about mitigating negative impacts or about compliance; it’s about proactively contributing to a better world. It invites you to envisage business as a catalyst for good, instigating a ripple effect of positive change, fortified by leaders who view purpose as their North Star, guiding net positive their journey towards meaningful, enduring value for all.

Forum for the Future, WWF-UK, and the Climate Group have recently articulated a new vision that businesses should adopt to ensure that our planet and its inhabitants have a future that provides the best chance for common well-being. While embracing this concept, I believe that we have yet to develop the operating principles and metrics required to fulfill this vision. The project aimed to become a global authority on Net Positive, making it a standard way for companies to quantify, assess and enhance their positive impacts. The project has developed resources, such as best practice, guidance and tools, aligning Net Positive with other parallel movements such as Circular Economy, strengthening the theory and driving awareness and engagement.

• Therefore, accurately assessing the prognosis of elderly GAC patients and formulating personalized treatment plans are of crucial importance 18, 19.
• The nomogram based on LODDS has better predictive ability than the traditional TNM staging system, assisting clinical doctors in evaluating patient prognosis and guiding treatment.
• By addressing the unique prognostic needs of this population, our nomogram provides a practical tool for personalized survival prediction and therapeutic decision-making.
• In this comprehensive guide, we will explore what constitutes a good NPS, how to interpret the scores, and strategies for improving customer loyalty.
• Regularly conducting NPS surveys, analyzing the data, and acting on customer feedback enables you to create a customer-centric culture that prioritizes continuous improvement and long-term success.

Now that you understand the importance of a good Net Promoter Score and how it can transform your business, it’s time to put that knowledge into action. With Clarify, you can effortlessly track your NPS, delve into customer insights, and enhance your customer relationships with our AI-powered CRM platform. Request access to Clarify today and experience a CRM that helps you grow your business with clarity and precision.

Courage for a net positive leader isn’t just about bravery; it’s about a relentless pursuit of transformation, a constant endeavor to tread the path less traveled, and a determination to transcend the mundane and routine. These leaders realize the intrinsic role of fortune in their lives and continually strive to see the world through others’ perspectives – to understand, connect, and grow. They embody the values they preach, ensuring their actions are reflections of their beliefs, living manifestations of their advocacies. In the realm of net positive, leadership goes beyond conventional managerial acumen and strategic prowess. It demands a symphony of values, including a profound moral compass, enlightened by purpose, humility, courage, and an intrinsic care for others. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations.

For example, if it’s clear that you’re pursuing net positive out of altruism, which is selfless concern for others, this could improve people’s impression of you more than if you were pursuing net positive for selfish reasons. However, this might not make a direct difference to your motivation to take action, or to your ability to achieve positive outcomes. The concept of net positive is primarily discussed in the context of the environmental policies of large organizations, such as companies, cities, or countries. An example of net positive in this context is a company that tries to generate more electricity than it consumes. Net positive occurs when an entity has an impact that is more positive than negative overall, generally in a specific domain.